Online education for PMU artists

The PMU
Business Builder.

You trained hard and your work is beautiful — but talent alone doesn't fill a diary. Business Builder is the six-lesson course that turns skilled PMU artists into consistently-booked, properly-paid business owners. Brand, real numbers, visibility, consultations and the owner mindset — everything Kenadi used to build Arch, taught straight, with no fluff.

6
Lessons
£400
One-time
Lifetime access
See enrolment →

Sound familiar?

Talented, trained — and still not fully booked

If any of these hit home, it isn't because you're not good enough. It's because no one ever taught you the business.

Your work is genuinely good, but the bookings come in waves — flat out one week, gaps the next.
You're not sure what to charge, so you undercharge, overdeliver and quietly resent it.
You post constantly, but it isn't turning followers into paying clients.
Consultations feel awkward and too many people “go away to think about it.”
You're so busy being the artist there's no time left to actually run the business.
You know you should raise your prices — you're just not sure how, or how to say it out loud.

None of this means you're not talented enough. It means you were taught to do brows, not to build a business. That's the exact gap Business Builder closes.

Imagine instead

A diary that fills itself

Prices you say out loud without flinching. A brand that does the selling before a client ever messages you. Consultations that convert, and a business that runs around your life — not the other way round. That's what these six lessons are built to give you.

Six lessons. Lifetime access. One payment. Everything you need to fill your diary and finally charge what you're worth.

Enrol now — £400 →

Who it's for

Business Builder is about the business of PMU — not the technique. Here's who gets the most from it.

This is for you if…

  • You're qualified (or about to be) and ready to take it seriously
  • Your diary has gaps you can't quite explain
  • You know you're undercharging but don't know how to fix it
  • You're ready to learn real business skills, not just technique
  • You're tired of guessing and want a proven structure

It's not for you if…

  • You want a brow or PMU technique course — this is business only
  • You're after a magic shortcut with no work involved
  • You're not willing to look honestly at your numbers

What's inside

Six guided, interactive lessons you move through at your own pace — every one unlocks the day you enrol, and each ends with you having actually done the work, not just watched it.

01
The Brand

Clients look at 8–12 artists and book the one who makes them feel safest — not the most skilled. This lesson makes that person you.

What you'll cover
  • Why clients choose who they choose
  • The psychology of trust
  • Your brand audit
  • Finding your voice
  • Who you're for
  • Your brand statement
  • Your content system
You leave with: your brand voice, a one-line brand statement, your bio rewritten and your next 90 days planned.
02
The Vision

Design your life first, then the numbers to fund it — the honest maths most artists avoid looking at.

What you'll cover
  • Design your life first
  • Your real numbers
  • The live pricing calculator
  • Goal setting that actually works
  • Your 90-day plan
  • Raising prices without losing clients
You leave with: your real numbers and a 90-day income plan on one page.
03
The Structure

The systems that stop you reinventing the wheel every week and buy your time back.

What you'll cover
  • Why systems change everything
  • Your client flow
  • What your booking system must do
  • DM templates you can edit
  • What makes a PMU website convert
  • Your weekly content schedule
  • A monthly money tracker
  • Handling the hard situations
You leave with: repeatable systems that save hours every week.
04
The Visibility

Why content fails to convert — and exactly how to make yours turn followers into bookings.

What you'll cover
  • Why content fails to convert
  • The fear-reduction rule
  • Your 5 content pillars
  • What not to post
  • Hooks that stop the scroll
  • Talking on camera
  • Filming, editing & repurposing
  • The long game
You leave with: a content approach that turns followers into paying clients.
05
The Consultation

Where trust turns into bookings — and where your price stops being questioned.

What you'll cover
  • Where trust turns into bookings
  • Why consultations justify your price
  • Reading the room
  • Your consultation checklist
  • Vetting clients & the exact emails
  • Difficult conversations & nervous clients
  • Knowing when to say no
You leave with: a consultation that confirms the booking and protects your price.
06
The Owner

The shift from artist to owner. Being brilliant at brows is 50% — this is the other 50%.

What you'll cover
  • Working on vs in your business
  • Business structure
  • Financial foundations
  • Capacity & avoiding burnout
  • The owner mindset
  • What's actually possible
  • Habits that compound
  • Your commitment
You leave with: the mindset and plan to run it like an owner, not just an artist.

That's the entire roadmap — from invisible to booked-out, worked through at your own pace, yours for life.

Start the course — £400 →

What's included

6

Six in-depth lessons

Guided presentations you work through at your own pace, with exercises built in.

Lifetime access

Enrol once and it's yours to keep — revisit any lesson whenever you need it.

Personal feedback

At the end you can send your questions and we'll reply to each one personally.

Certificate

Finish all six lessons and unlock your Arch Cosmetics Business Builder certificate.

Why learn this from Kenadi

Taught by someone who's actually done it

Kenadi didn't learn this from a textbook — she built Arch Cosmetics from the ground up into a fully-booked permanent makeup studio across Kent and London, and trained artists along the way. Business Builder is everything that actually worked, taught straight, with none of the fluff you'll find in a generic “start a business” course.

No theory for the sake of it. Every lesson comes from real decisions made in a real studio — the pricing that stuck, the branding that pulled clients in, and the systems that let the business run without burning out.

7+
Years in PMU
2
Fully booked studios
6
Focused lessons
Lifetime access

Learn it from someone who's actually built it — twice. Join today and start straight away.

Join Business Builder — £400 →

What happens after you enrol

No surprises — here's exactly what to expect the moment you join.

Step 1

Create your account

Enter your details and pay securely below — card or Klarna.

Step 2

You're in instantly

Your account is set up the moment payment clears — no waiting on us.

Step 3

Log into your portal

Sign in at your portal and land straight on your course.

Step 4

Start straight away

All six lessons unlocked immediately. Begin whenever you're ready.

Questions, answered

Do I need to be a qualified PMU artist?

It's built for qualified or soon-to-be-qualified artists, but the business principles apply whether you're brand new or already established. It is not a technique course — you won't be taught brows here.

Is this a brow or technique course?

No. This is purely the business side — brand, pricing, visibility, consultations and running your studio. If you want technique training, that's our in-person courses and mentorship instead.

How long does it take?

Six lessons you move through at your own pace. Some artists work through it in a weekend; others take a lesson a week. There's no deadline — you have lifetime access.

How long do I have access for?

Forever. Enrol once and every lesson is yours to revisit whenever you need it, including any future updates.

Can I pay in instalments?

Yes — pay in full or split it with Klarna at checkout.

Will it work if I'm brand new — or already established?

Both. New artists get a structure to start right; established artists use it to fix their pricing, tighten their systems and fill the gaps in the diary.

Do I get any support?

Yes — at the end of the course you can send your questions and Kenadi replies to each one personally.

What's the refund policy?

Because it's a digital course with instant lifetime access, enrolment is non-refundable — so take a moment to be sure it's right for you before you join.

Enrol today

£400 · one-time

You're in.

Welcome to the Business Builder. We've emailed your login — or head straight to your portal and start lesson one.

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Secure checkout by Stripe · Klarna available · Lifetime access, no refunds