Business Builder · online course for PMU artists

You're good at brows. Nobody taught you the business.

Six lessons on the part of PMU that actually fills a diary: your brand, your pricing, your content, your consultations, and the system that builds demand. It's everything I use to stay booked around three months ahead in two studios.

Enrol now →
£400or 3 × £133.33 with Klarna

All six lessons unlocked the day you join · Lifetime access · Reel Talk included · Private Q&A with me after Lesson 6

Kenadi, founder of Arch Cosmetics

From Kenadi

Why do talented artists still have gaps in their diary?

Because the training stops at the treatment. Nobody shows you how to build a brand people trust, set a price that actually pays you, turn followers into enquiries, or run a consultation that ends in a booking.

What changed everything for me wasn't getting better at brows. It was nailing my brand and my personal brand, then building a whole system around them that creates demand, so clients arrive already sure they want me.

Seven years in, I'm booked around three months in advance across two studios. Business Builder is that system, taught lesson by lesson, so you can build it into your own business.

Kenadi

Sound familiar?

Talented, trained, and still not fully booked

Bookings come in waves: flat out one week, empty the next.
You post all the time, but it isn't turning into enquiries.
Consultations end with "I'll have a think" instead of a deposit.
You know you should charge more, but not how to say it out loud.

None of that is a talent problem. It's a system problem.

What you'll walk away with

By the end, you'll have…

Every lesson ends with something you can put to work in your business that week. Here's what you'll leave each one with.

Your Instagram bio
Lash & brow tech 💕 DM to book
↓
Brows so natural, no one will know · Booked 3 months ahead · Kent & London ↓

Lesson 1 · The Brand

Become the artist they choose, not the cheapest one

Clients compare 8 to 12 artists and book the one who makes them feel safest. You'll leave with a one-line brand statement, a bio that tells the right clients they're in the right place, and your content planned for the next 90 days.

  • What clients are silently asking before they book
  • The exercise that finds your voice
  • Why discounts bring you the wrong clients
Your 90-day plan

Lesson 2 · The Vision

Know exactly what you need to earn, and how you'll get there

Most artists never look at the real maths. You'll leave with your real numbers, three goals that actually go in your diary, and a 90-day plan on one page.

  • Design your ideal week first
  • Raise your prices without losing clients
  • What to do when bookings dip
Hi! How much are your nano brows? 🙂
Hi Sarah! Thanks so much for getting in touch…
Perfect, can I book in?

Lesson 3 · The Structure

Stop being the system. Get your evenings back.

Right now, everything runs through you. You'll leave with your client flow mapped from enquiry to follow-up, 5 DM templates in your voice saved as quick replies, and a monthly tracker that takes 15 minutes.

  • What your booking system must do
  • Why Instagram is rented land
  • Your weekly content schedule
Hook: "Your brows aren't fading. They're healing."
Hook: "What I'd never do to a first-timer's brows…"
Hook: "3 things to ask before you book PMU"

Lesson 4 · The Visibility + bonuses

Content doesn't have to be this hard

See exactly where your content is going wrong, and what actually gets people booking. You'll leave with the one rule every post has to pass before it converts, a simple way to film without dreading it, and 50 hooks ready to use.

  • Why most PMU content doesn't book
  • One video, five places it can live
  • Plus Reel Talk: get comfortable on camera, one small step at a time
How long have you been considering this?
What do you want me to keep?
Green flags / red flags
Accept or decline email

Lesson 5 · The Consultation

Consultations that end with a deposit, not "I'll think about it"

This is where your price stops being questioned. You'll leave with a consultation flow you run every time, your accept and decline emails, and the exact words for nervous clients and difficult conversations.

  • Read the room: green and red flags
  • A vetting system that does the work for you
  • Phrases that protect your integrity
Your monthly tracker · example
£4,850Revenue
£1,210Tax set aside
14New clients
3 moBooked ahead

Lesson 6 · The Owner

Run it like an owner, not a busy artist

Being brilliant at brows is half of it. You'll leave with your money set up properly, your capacity protected, and a plan for what's next, including income beyond the chair.

  • Financial foundations most artists skip
  • Habits that compound
  • Income beyond the chair

The maths

£50 under on 10 clients a month is £6,000 a year

Business Builder is £400, once. Here's everything you get:

6 interactive lessonsAll unlocked the day you enrol, with your certificate when you finish.
Lifetime accessYours forever, including future updates.
The Hook Playbook8 rules and 50 hooks for your content.
Private Q&A with meFinish Lesson 6 and send me your questions. I reply to each with a voice note.
Reel Talk, included13 small steps to get comfortable talking on camera. Worth £50 on its own.
Mentorship creditWant me beside you later? Your £400 comes off mentorship.
Enrol now, £400 →

or 3 interest-free payments of £133.33 with Klarna · Apply for mentorship

Questions, answered

Do I need to be a qualified PMU artist?

It's built for qualified or soon-to-be-qualified artists, but the business principles apply whether you're brand new or already established. It is not a technique course — you won't be taught brows here.

Is this a brow or technique course?

No. This is purely the business side — brand, pricing, visibility, consultations and running your studio. If you want technique training, that's our in-person courses and mentorship instead.

How long does it take?

Six lessons you move through at your own pace. Some artists work through it in a weekend; others take a lesson a week. There's no deadline — you have lifetime access.

Can I pay in instalments?

Yes. Pay £400 in full, or choose Klarna at checkout to spread it, for example over 3 interest-free payments of £133.33 (subject to Klarna's approval).

Will it work if I'm brand new — or already established?

Both. New artists get a structure to start right; established artists use it to fix their pricing, tighten their systems and fill the gaps in the diary.

Do I get any support?

Yes. When you finish Lesson 6, your private Q&A opens in your portal. Send me your questions about your pricing, brand, bookings or anything from the course, and I'll reply to each one with a personal voice note.

What if I want more support than the course?

That's what the 6-Month Mentorship is for: the same playbook, plus me working on your business with you for six months. It's by application, with a maximum of 2 artists at a time, and Business Builder students get £400 off. Apply here.

What's the refund policy?

Because it's a digital course with instant lifetime access, enrolment is non-refundable — so take a moment to be sure it's right for you before you join.

Not ready yet? Start with my free pricing calculator or the free Consultation Blueprint.

Enrol now — £400 →or 3 × £133.33 with Klarna

Enrol today

£400 · one-time

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Welcome to the Business Builder. We've emailed your login — or head straight to your portal and start lesson one.

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Want someone beside you while you put it into practice? As a Business Builder student you get £400 off my 6-Month Mentorship.

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